Holt International partnered with Blackbaud because of its nonprofit expertise and reputation. It wanted a long-term partner that would help acquire support and raise more money.
Holt International faced a few different challenges: a flat sustainer prospect pipeline, a low website conversion rate, and a stagnant house file.
Holt International leads the global community in advocating on behalf of the world’s most vulnerable children. It is a Christian organization committed to expressing God’s compassion for children by finding loving families for orphaned, abandoned, and at-risk children. It also provides services to ensure that these children grow and develop to their fullest potential.
Together, Holt International and Blackbaud created and successfully executed a house file growth campaign and a re-engagement email campaign to help grow its number of supporters and donors. In addition, the organization’s home page was updated with a light box to increase email acquisition. The organization now knows how to use social media effectively to spread its mission. Lastly, Blackbaud services worked to reinvent the Holt International gift catalog, Gifts of Hope, which provides additional revenue for the organization. As a result of implementing Blackbaud solutions and services, Holt International achieved the following:
• 3.5% website conversion rate vs. 2% industry average
• 190% growth in sustained giving from 2010 to 2014
• 42% growth in annual revenue from 2010 to 2013
• 120% increase in campaign page traffic
Holt International gained the support and services it needed for its adoption and advocacy programs. Now, the organization can provide a greater number of orphaned, abandoned, and vulnerable children with loving and secure homes.
“The only constant is that things are always changing, which makes it difficult to get the right message to the right person at the right time. The weekly strategy calls with Blackbaud to look at our ongoing performance were really helpful.” -Jack Wharfield, Vice President, Donor Acquisition
House file growth campaign
Re-engagement email campaign